Teacher Licensing Explainer VideoTELLAL Institute
Video content is one of the most effective ways to reach and engage audiences, no matter which demographic they are in. We are far more likely to absorb content via videography and more likely to retain the information for a longer period of time. That is why videography and animation are important marketing tools for brands to enhance their communication with clients and consumers. Videos can also be adapted in order to provide different lengths of content for different mediums, for instance short snapshots for Instagram or Snapchat, or longer ones for Facebook or Linkedin.
One of our latest video projects was for our long-term client TELLAL, headquartered here in Dubai. As the region’s leading teacher training institute they work closely with schools and government ministries to help improve the quality of education for students of all ages. Understanding the need for all schools and teachers to comply with the new teacher licensing requirements from the KHDA, TELLAL wanted to create a short video that could explain how to proceed in order to meet their deadlines.
MWC proposed using an animated concept to ensure the content could be localised in terms of characters and accessories, allowing viewers to connect more effectively with the video. Given the complicated aspects of the new policies, a simple and clear animated design would help to structure the content and improve its accessibility for viewers. It was essential that we were able to communicate TELLAL’s role as a KHDA-approved training institute and underline their ability to assist School Leaders and Principals in making sure they meet all of the requirements. The overall tone needed to be engaging, authoritative and easy to understand. Ultimately the key challenge was creating a storyboard that would streamline a large amount of complex information, an all-too common facet of our society today.