P&O Maritime Newsletter
We undertook a complete redesign of ‘Soundings’, P&O Maritime’s quarterly 32 page print and digital newsletter, compiled from stories and news articles from each of their regional offices around the globe.
The design challenges we addressed included clarifying the sections into distinct groups and using colour coding to identify each one. Stories we’re categorised into double page spreads, singles, or multiple story news clips to keep within the defined sections.
P&O reported that readership has increased significantly since the redesign and existing readers found the new look easer to use and clearer to navigate through.