Mother of the Nation Festival 2018Flash
We supported Flash Entertainment in the roll-out of all marketing materials for the Mother of the Nation Festival 2018 – held along a 2km long site on the corniche in Abu Dhabi. The festival celebrates, commemorates and honours the inspirational values of Her Highness Sheikha Fatima bint Mubarak. Throughout multiple and diverse activity zones, the festival creates an entertaining and highly interactive atmosphere that welcomes families and individuals from all walks of life.
We produced the artwork for the site hoarding and installation graphics, outdoor media including lampposts, billboards, bus wraps and banners, digital assets for web and social, print advertising, printed collateral including invites, ticketing, maps and guides and visitors passes & bands. We also developed and improved the existing key visual creatives to be more coherent and relevant to the festival.