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Coco Easy

A quick turn around job for a client who was on a tight deadline with a magazine advert booking for a new gourmet product they were introducing into the market.  We were asked to produce a full page advert from the ground up a couple of days before artwork deadline so had to move fast to complete everything in time.

We firstly gathered together a number of styling options for the photography, based on the brief we were given. We wanted to portray a bright, fresh healthy and modern feel and needed to appeal to a mainly female audience, and due to time and budget constraints we needed to keep the arrangement simple with no models or special locations.  A simple brightly lit table top arrangement with contrasting fruits and ice was selected and set to work arranging the shoot.

The table top was painted and the props secured in the morning, shooting completed early afternoon and retouch and layout was ready late afternoon. After a few tweaks to the copy and logos the artwork was approved and delivered to the magazine the next day – in time for the deadline.

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