Empiric Social Media Followers Campaign
Empiric is a long-term client. We’ve been with them from the start, designing and developing their brand, website, collateral, social media — whatever they need to support their commercial goals and strategy.
In order to drive course enquiries and bookings, we first needed to raise awareness and extend Empiric’s social reach. We developed the concept for a video-based content marketing campaign to increase Empiric’s social media value proposition and increase their social following. So, we brainstormed, storyboarded, wrote, shot and produced the video series, and then set up and managed the social media followers campaign across Facebook and Instagram.